I build psychology-driven ad systems that grow with your budget — not against it. Consumer psychology, deep market analysis, and full-funnel architecture that turns inconsistent ad spend into predictable growth.
Projects Delivered
Job Success · Upwork
You’re spending on Meta but can’t tell if it’s actually working
Some campaigns perform, others don’t — and you have no idea why. You’ve tried YouTube strategies, duplicated what seemed to work, maybe even hired someone who just “managed” your ads without any real strategy. The results are inconsistent. You can’t build a business on inconsistency.
The root problem: most advertisers treat Meta like a vending machine. Put money in, hope results come out. No understanding of customer psychology. No market analysis. No system behind the ads. That’s why performance is volatile — you’re building on sand
Every number here comes from my Ads Manager and my public Upwork profile. Nothing invented.
Most media buyers optimize metrics. I optimize the entire buying journey starting with why people buy in the first place.
Why did they buy? What almost stopped them? Their actual words become the foundation of every ad, every angle, every funnel stage. Not assumptions — real insights.
Your competitors, your positioning gaps, your audience’s decision patterns. There is no one-size-fits-all. Your strategy is built from YOUR data — not a template.
Ads for people who don’t know they have a problem. Ads for people evaluating solutions. Ads for people ready to buy. That’s how you capture 100% of your market — not just the 3% everyone fights over.
Landing pages. Follow-up sequences. Post-purchase loops. The ad gets the click — the system gets the customer. I architect both so every dollar works harder.
Full account architecture — campaign structure, audience strategy, budget allocation, conversion tracking. Configured properly from day one.
Psychology-driven ad concepts across all awareness levels. Ads that educate, build identity, and close — based on what your customers respond to.
I audit where your traffic lands and recommend changes. Ads drive traffic — your funnel closes the sale. Both need to work.
Daily monitoring, weekly creative refreshes, audience expansion, controlled budget scaling. Not set-and-forget.
I’m François Tchiakpè. Meta-certified, 7+ years focused on Meta Ads across e-commerce, coaching, SaaS, and service businesses. 150+ projects delivered. Top Rated on Upwork with a 100% job success rate.
Most freelancers start with campaign settings. I start with your customers — why they buy, what they fear, what they actually care about. Then I study your market, your competitors, and the positioning gaps nobody sees. Only then do I open Ads Manager.
If you want someone who goes deeper than “let’s test some audiences and see what happens” — let’s talk.
In 20 minutes, I’ll review your situation and give you a concrete action plan — what’s costing you money, what’s working, and what to change. Whether we work together or not, you leave with clarity.
Book a time that
works for you
You get a specific diagnosis + action plan — free
20 minutes. Real talk. No obligation.
Straight Answers
Depends on scope, ad spend, and complexity. I’ll give you a straight number on our call based on your situation — no vague “it depends” runaround. I price based on the value of the system I build, not hourly time.
Depends on scope, ad spend, and complexity. I’ll give you a straight number on our call based on your situation — no vague “it depends” runaround. I price based on the value of the system I build, not hourly time.
Depends on scope, ad spend, and complexity. I’ll give you a straight number on our call based on your situation — no vague “it depends” runaround. I price based on the value of the system I build, not hourly time.
Depends on scope, ad spend, and complexity. I’ll give you a straight number on our call based on your situation — no vague “it depends” runaround. I price based on the value of the system I build, not hourly time.
Depends on scope, ad spend, and complexity. I’ll give you a straight number on our call based on your situation — no vague “it depends” runaround. I price based on the value of the system I build, not hourly time.
Depends on scope, ad spend, and complexity. I’ll give you a straight number on our call based on your situation — no vague “it depends” runaround. I price based on the value of the system I build, not hourly time.
